NOW TV Serie A: offer and how it works

Who I am
Pau Monfort
@paumonfort

What the NOW Series A offer includes

As mentioned at the beginning of the post, NOW's sports offer is extremely rich, varied and includes not only Serie A football, but also international football competitions and other important sports disciplines.

Going into more detail, with the NOW Sport ticket you can see: the Serie A TIM with 7 games out of 10 every round / day e 16 of the 20 big matches scheduled throughout the season (the remaining 3 Serie A TIM matches will be broadcast by DAZN, another online streaming platform); the whole UEFA Champions League; the whole UEFA Europa League; The Premier League English with 5 matches for each matchday; there Bundesliga German with 3 matches for each matchday and the Female Serie A with a match for each day.



As for the other sports disciplines, the NOW Sport ticket includes: all the competitions of formula 1 a MotoGP, international tennis with ATP Masters 1000 and Wimbledon and much more.

All content is available in high quality, without blocks or interruptions, with the Super HD included in the price. Super HD offers more detail, more depth of images and better color rendering, to give a vision quality beyond high definition with an even more immersive experience.

Super HD is not a new viewing standard, but a new HD encoding process, so you don't need to switch TVs to use it. Going into more detail, it is a streaming in Full HD a 1080p con 50fps of type adaptive: this means that the viewing quality adapts to the speed of the connection, up to the highest quality available.



A connection of at least is required for viewing the contents in Super HD 10Mbps; for those in standard definition, however, a connection from 2.5Mbps. If before activating the offer you want to test the speed of your connection, you can take advantage of the speed test offered directly by NOW.

How much does NOW's Serie A offer cost

NOW's sports offer is designed to meet every need. It is in fact available in three different versions: one daily, a weekly it's a monthly, in all cases without any restrictions.

It is activated with a simple click and then it is possible to deactivate it at any time, at no cost, with the possibility of using it until the end of the current viewing period. Prices are as follows.

  • Day pass: 9,99 euros. It has a duration of 24 hours from activation.
  • Weekly pass: € 14,99. The seven days start from activation.
  • Monthly ticket: 29,99 euros / month. It is activated at the time of purchase and it is possible to cancel the automatic renewal without any obligation within 24 hours before the expiry of the viewing period.

Where to see NOW

NOW is compatible with a wide range of devices. For example, if you want to enjoy your favorite team's games on your living room TV, you can use the NOW app for Samsung Smart TV (2015 and later models) e LG Smart TV with WebOS. Alternatively, if you have a non-Smart TV or a Smart TV for which the official NOW app is not available, you can use external devices, such as the Google Chromecast, video game console (PS3, PS4, PS4 Pro, Xbox One, Xbox One S ed Xbox One X), il Vodafone TV set-top box, Apple TV or NOW Smart Stick. The latter is a sort of key that connects to the HDMI port of the TV and allows you to access the contents of NOW (and not only) in Wi-Fi. It is sold in a bundle with 1 month of viewing of the Sport ticket included.



Vedi offers your Amazon

If you prefer to access NOW content from computer, you can use NOW Player: a free player compatible with both Windows (from Windows 7 onwards) than with MacOS (from macOS 10.9 up), which allows you to view both the live and the video on demand of NOW. To select the content to watch, just use any of the browsers supported by the service: Chrome, Firefox, Safari, Microsoft Edge o Internet Explorer.

When you are away from home, you can enjoy NOW content directly from smartphone e tablet, even in offline mode (for what concerns movies and TV series) using the official application of the service, which is compatible with both Android (from Android 4.4 upwards) and with iPhone and iPad (from iOS 9.0 onwards). Rooted or jailbroken devices are not supported.

It should be noted that each user can have at most 4 devices associated with your account, with the option to remove one per month. By activating theOption + (free if the Cinema, TV Series and Entertainment tickets are renewed after the free trial, otherwise available at 2,99 euros / month) it is possible to obtain simultaneous viewing on two different devices.

How to activate NOW's Serie A offer

If you are not yet a NOW user and wish to activate a pass or ticket for Sport, you must connect to this page and press the button ACTIVATE NOW. Next, you need to locate the pass or ticket of your interest between 1 month of Sport for € 29,99 / month, 7 days of Sport for € 14,99 e 1 day of Sport for € 9,99 and click on the relevant button BUY ONE.



On the page that opens, type Email e Password you want to use to register for NOW in the appropriate text fields and press the button Continue. Then fill out the new form that is proposed to you with namelast nametelephone numberfiscal CodecityaddressPOSTAL CODE e province of residence; choose whether to receive promotional communications and whether to allow the analysis of your data, through the appropriate boxes, and click on the button Proceed, to move forward.

Now you have to choose the payment method to associate with NOW between credit card e PayPal, click the button again Proceed and enter the information relating to the chosen payment system. After this step too, you are ready to enjoy the contents of your subscription!

How do you say? You bought the NOW Smart Stick and, therefore, you have a promo code to redeem to enjoy a month of included Sports viewing? In this case, connected to the NOW page dedicated to the Sport package, click on the button INSERT IT HERE, next to the item Do you have a promo code? ‌, type your code in the appropriate text field and press the button Confirm code.

If the code is recognized, you will be asked to register for the service, as already seen, by entering your email address, password, personal data and indicating a valid payment method (you will not be charged until the end of the free viewing month).

Are you already a NOW customer and want to activate a Sport pass or ticket? In this case, log in to the service using your account data, click on the button My account collocato in alto a destra and seleziona la voce My offer give the menu check if you press.

In the new page that is proposed to you, click on the button Choose related to the ticket Sport, locate the pass or ticket of your interest among 1 month of Sport for € 29,99 / month, 7 days of Sport for € 14,99 e 1 day of Sport for € 9,99 and click on the corresponding button Buy Now.

If you have purchased a NOW Smart Stick and have a promo code to see 1 month of free Sport, go back to the page My offer of NOW, scroll all the way down, type your code in the field You have a promotional code? and click on the button Discover offers, in order to redeem it.

If any step is not clear to you and / or you need more information on how to buy tickets on NOW, consult the guide I have dedicated specifically to this topic.

How to see NOW

Once you have activated a pass or a ticket dedicated to Sport, you are ready to watch Serie A matches and all the other contents in the NOW offer from your favorite devices: now I'll explain how.

Yes TV

You want to enjoy NOW content directly on the television home? No problem: if you own one Samsung or LG Smart TV among those officially supported by the service, all you have to do is connect the TV to the Internet (if you don't know how to do it, read this guide dedicated to the subject) and open it store integrated into the luminaire, for example LG Content Store for LG TVs.

Then use the remote control to search for the application of NOW, select it and start the download for freeby pressing the appropriate button. At the end of the procedure, start the NOW application, selecting it from the main menu of the TV, log in with your account data and enjoy the show.

Browsing through the contents is extremely intuitive: you just have to use the remote control to select the category of your interest (in this case, Sport), highlight the channels to watch and press the button OK on the remote control to start watching.

In case of doubts or problems, I invite you to read my guide on how to watch NOW on LG Smart TVs, in which I have explained to you in more detail how to install and use the NOW application on supported TVs.

If you do not have a Smart TV or, in any case, your TV is not compatible with the NOW app, you can watch the contents of Sky's online TV using NOW Smart Stick.

As previously mentioned, NOW Smart Stick is a key that connects to the HDMI port of the TV and allows you to access NOW contents (and other apps) from any TV, using the home Wi-Fi network. It has an extremely low price, is controlled with a supplied remote control and does not require complicated configurations. In addition, it is sold in a bundle including 1 month of viewing the Sport ticket.

Vedi offers your Amazon

To use NOW Smart Stick, all you have to do is activate your account with the promo code included in the package of the stick (or add the promo code to your account, if it already exists), as I explained above.

After that you have to connect the dongle to an HDMI port on the TV and to the power supply (if your TV has a powerful enough USB port, you can also power NOW Smart Stick through it) and you have to follow the simple wizard that is proposed to you on the screen.

The procedure results in the choice of language to be used, of the WIFI network to use when connecting to the Internet and setting up the resolution screen. At its end, log in to the NOW application, using your account credentials, and that's it.

Once logged in, select the category of content you are interested in (in this case, Sport) from the side menu, highlight the channel to watch and press the button OK of the remote control on it, to start watching it.

If any of the steps are not clear to you and / or you need more information on what the NOW Smart Stick is and how it works, consult the guide I have dedicated entirely to the device.

A very valid alternative to NOW Smart Stick (even if more limited), is represented by chromecast: the Google key which, once connected to an HDMI port on the TV and to the power supply, allows you to receive content from smartphones, tablets and computers (as long as they are connected to the same Wi-Fi network as Chromecast).

In the specific case of NOW, you have to start the official application of the service on your Android or iOS device, press the icon of broadcast located at the top right (the screen with the Wi-Fi waves next to it), select the name of yours chromecast from the menu that opens and start watching the content of your interest (eg a Serie A match).

The selected content, almost as if by magic, will be projected on the TV, with the possibility of controlling its playback from the comfort of a smartphone or tablet. For more information on how Chromecast works, I leave you to the tutorial I dedicated to the device.

Finally, I remind you that you can also access NOW on your TV through video game consoles, such as PS4 e Xbox One, and through the Vodafone TV set-top boxby simply searching for the NOW app, downloading it (if necessary) and starting it, and then log in with your account data.

Once logged in, you can access the sports content of the platform simply by going to the section Sport and selecting the channel to watch. For further information, I refer you to the tutorial I dedicated to the NOW app, in which I also told you about the NOW application for consoles and set-top boxes.

From computer

As already mentioned above, for watch NOW on your computer it is necessary to install a special one free player, available for both Windows that for MacOS. To proceed, then connected to the main page of NOW, click on the button Log in located at the top right and log in to your account. 

At this point, click on the ☰ button located at the top left, select the item Download the player from the menu that appears and click on the button Download.

Once the download is complete, if you use a PC Windows, start the .exe file obtained and complete the installation of the player, by clicking on the button first Install e poi quello end.

If you use a Macinstead, extract thezip archive obtained, start the executable Installare NOW and click in sequence on the buttons apri e end, to complete the player installation.

Now you are ready to watch the contents included in your subscription: select, therefore, a content from the Sports category on the NOW website, click on the button NOW Player already installed and consent to the opening of the player. If necessary, you also agree to the activation of the ticket by responding Activate the Ticket to the warning that appears on the screen.

At this point I don't think there is any need for further information, as the NOW player is really very intuitive.

At the top are there volume control bar; the icon of comic, to choose the audio track and subtitles; the button to activate the full screen view and the icon ofgear, to adjust the streaming quality.

At the bottom, however, there are the information on the broadcast program and the button Change channel, to view the NOW sports channel list and quickly switch to other content.

Give smartphone and tablet

NOW offers the possibility to access all the contents of your subscription even on the move, thanks to the official applications for Android and iOS.

If you have not yet installed the official NOW app on your device, fix it immediately by opening the application store (Play Store, if you use an Android terminal, or App Store, if you use an iPhone or an iPad), by going to the section of search and looking for "NOW" inside.

Next, select the app icon in the search results, hit the button Installa / Ottieni and, if you are using an iOS device, authorize the download via Face ID, Touch ID or Apple ID password.

At the end of the download and installation of the app (which takes place automatically), start it by pressing on its icon that appears on the home screen. Then log in to your account and start viewing the content of your interest.

To view the contents of the Sport package, all you have to do is press the ☰ button located at the top left, select the item Sport from the menu that appears on the side, then that Channels on air and press on the thumbnail of the channels of your interest. If necessary, confirm the activation of the pass or Sport ticket you have subscribed by answering Yes to the warning that appears on the screen.

If any step is not clear to you and / or you need more information on how the NOW app works, consult the tutorial that I dedicated specifically to the topic.

How to deactivate NOW's Serie A offer

If you have activated the NOW Sport package and do not want the offer to renew automatically at the end of the current viewing period, do this: access the main page of the service and log in to your account.

Successively click on your button My account collocato in alto a destra, selects the voice My offer from the menu that opens and, in the new page that is proposed to you, locate the package to be deactivated.

Premium, quindi, sul pulsating Modification placed in its correspondence, specify the reason why you are deactivating the subscription by checking one of the available options (eg. I suspend NOW temporarily), and click on the button Confirmation, to confirm.

As noted above, you will be able to continue accessing the contents of the ticket until the current viewing period expires. If any of the steps are not clear to you, you can consult my tutorial on the cancellation of NOW, in which I have provided you with more information about the procedure for canceling the automatic renewal of a ticket on the platform.

In case of dubbi or problem

If you want to learn more about the functioning of NOW or if, after having activated the viewing of the Sport ticket, you have encountered problems that do not allow you to access the contents of your subscription, consult the official NOW support page. 

On the page in question, you can find a convenient one search bar, through which you can search for support articles dedicated to various topics, while below you can find boxes dedicated to various topics (eg. Scopri NOW o Purchase and orders) with the answers to the most frequently asked questions by users.

If, on the other hand, you want to receive direct support from a NOW operator, you can take advantage of the chat service, available from 10:00 to 22.30:XNUMX every day, by clicking on the button Enable chat present in the box that appears at the bottom right and following the instructions on the screen.

Alternatively, you can send a message to NOW support by scrolling the page to the bottom and clicking on the button Log in, in the tab Advanced FAQ search. On the next page, use the drop-down menus What is the reason for your contact?CategorySubcategory to indicate the reason why you are contacting NOW support and write your message in the box that appears below.

You will receive an answer as soon as possible. For further information on how NOW support works, please also consult the tutorial I dedicated to the topic.

Article created in collaboration with NOW.

NOW TV Serie A: offer and how it works

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