How Facebook Ads works

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Pau Monfort
@paumonfort

What is Facebook Ads

Before moving on to the operational phase, it is good to explain what is Facebook Ads, to get an overview on the subject. In short words, Facebook Ads is an advertising system within the well-known social network and related channels. An advertisement is represented, quite simply, by a shared content (a post, a page, an event) that the user can promote by investing money. In this way the communicated message will have a better chance of involving the public and being intercepted by the Facebook algorithm.



If you're reading this guide, you probably already have a Facebook profile: you will therefore have noticed, in the News section, a prevalence of posts published by your friends and from the pages you follow interspersed, every now and then, by a message bearing the caption Sponsored. Here, this is an advertisement (ad, in English). As you can see, contents of this type are able to "pierce" the flow of common posts and perhaps reach someone who, like you, has an activity or profession to make known.

Facebook is a very powerful channel for advertising, thanks to the data it manages to keep: elements provided by like, the preferences people express, the posts they share, the content they comment on, and so on. All this also serves to make the so-called very targeted sponsored, the very ones that will help you have greater visibility, consolidate your online presence and even make money.

If you want to know more about what is Facebook Ads and how many possibilities it reserves for you, you can consult the official Facebook for Business page. To learn more about the practical side of the matter, continue reading this guide.


How Facebook Ads works


The topic, at this point, becomes interesting. Since I'm here to show you how Facebook Ads works, I must also make you some necessary premises. First of all, Facebook Ads is not a free service: since it is a system of advertisements, these are paid. Don't worry anyway: you can invest even a few euros, always keeping in mind what the purpose of a promotion should be, that is to bring customers and therefore make your company earn, thus amortizing the investment made for advertising.

I also remind you of the need to have one Facebook page ., or to be CEO, otherwise I will not be able to guide you and make you discover how Facebook Advertising works. But let's get into the procedure, one step at a time.

Requirements and costs

As anticipated, between the requirements base to use Facebook Ads there is what to be administrator of a Facebook page. If you want to know the quickest way to create a page on Facebook to administer you will find all the relevant information in my guide dedicated to the topic. Since perhaps you have a commercial or professional activity, you may also be interested in some more targeted advice on how to create a company Facebook page: find my guide on this topic too. Also, know that you can also turn your profile into a Facebook page. In short, the choice of the approach to follow is up to you. In any case, when prompted by the procedure, enter a payment method choice between credit card, PayPal, checking account e coupon Facebook. Note that you will need it to pay for your listings.


Speaking of which, you may be wondering how much sponsor a post, an event created by you or the same page on Facebook. Well, there is no fixed price: you can invest from one euro up to several hundred euros. Obviously I advise against the second hypothesis: to start, try with a very low figure by following the evaluations of the same social network during the publication of the sponsored ad. Pay attention to how to commit your amount, the adverts are based on one temporal duration.


What does this mean? That you have two options to choose from: decide a total fund to spend over the time frame within which the ad will remain active or allocate the budget to a daily sponsored. You can also decide to advertise multiple actions at the same time, but wait until you have gained some experience on how Facebook Ads works.

How to create an ad on Facebook Ads from a PC

Since you should now have a Facebook page and payment method linked to it, you can start sponsoring your posts. Please note: what you publish with your personal profile will never automatically end up on your page, unless you decide to share it there too, with the relative command.

Anyway, let's start with yours personal Facebook profile: Open it and scroll down the menu on the left of the screen, where you should find the icon for page you have created: click on it and your Facebook page will open.

At this point, there are several possibilities. We'll see how to create an ad on Facebook Ads from PC using the function Promote and its sub-menus: Automated Ads, Choose a goal e Highlight existing content But first things first.


That of the Automated Ads is a simplified mode that allows anyone to create an ad on Facebook Ads. Using it is very simple. Inside your Facebook page ., look for the button Promote and click on it. Then move to the section Promote of the page that opens and select the item Automated Ads.

A dialog box will provide you with Learn how to get started with Automated Ads: read them and click on the button Start. You will then be submitted to questions on how you carry out the activity to which the page is linked. Answer and select the item each time NEXT. After the questionnaire you should reach the section Choose a plan, then select the option that suits you best and click on the button NEXT.


On the next screen you can compose your ad complete with title, text e image. You can set up to six different versions. Facebook will give you suggestions on this, using the information on your page. Depending on the case, you can also enter a URL (for example that of your website) or invite users to carry out aaction, when they see the ad. Click again on NEXT and dedicated to the section Choose the audience. For ease, you can select the automatic audience recommended by Facebook, again based on the data related to your page.

In the future, as you become more experienced with Facebook Ads, you should be able to set it up yourself. Click the button again NEXT, check your plan e choose a daily budget, even customized, following the instructions on the screen. You did it: click on the button Promote and your ad will be active!

Caution: the ad will be published everyday. Remember, however, that at any time you can decide to pause it o eliminate it permanently. Alternatively, in the section Choose a daily budget, you can select as the duration of the promotion One day.

Now let's move on to the option Choose a goal, which provides for several simplifications compared to "Automated listings". To use it, select the button Promote. In the screen that opens, you should already see a series of tabs describing goals: Get more people to contact you, Get more people to visit your website, Highlight a post, Receive more messages, Promote your page, Receive more calls e Get more leads.

Then click on the goal that looks best to you (some goals are marked as recommended) and a page will open divided into different sections: fill in each of them carefully, click on the button Promote and the game will be done.

The mode Highlight existing content assumes you have already posted posts on the page and allows you to promote them as ads. Identify, therefore, the "usual" blue button Promote and, in the following screen, select the item Highlight existing content. Thelist of your posts, in chronological order from the most recent: choose the one you prefer and click on the relevant button Highlight the post, then fill in all the sections of the page that will open. Finally, click on Promote.

Please note: it may happen that Facebook associates a tool called Business Manager contextually to the creation of a page. If you are not an experienced Facebook Ads user, don't use it for now. Know, however, that it allows you to set up and track your ads as accurately as possible. However, it is mainly dedicated to social media manager who manage several Facebook pages for their customers. If you want the best from online advertising immediately, you can think of turning to such a professional figure.

How to create an ad on Facebook Ads from a smartphone

If you want to know how to create an ad on Facebook Ads from a smartphone (or even from a tablet), know that the procedure is very similar to the one just seen for PC. But let's go in order.

So if you don't have it yet, download theFacebook app: follow this tutorial to know exactly how to do it. Once this is done, I recommend that you also download the free app Facebook Ads from the Google Play Store, if you use a phone with an operating system Android (if you use one without Google services, you can go to an alternative store), or from the App Store if you have a iPhone / iPad. I warn you that in this second case you will find it with the name Ads Management.

Once installation is complete, start the app and log in with the same account you use in the Facebook app, by pressing on Continue. Next, tap yours Facebook page . (above) and tap the button + (Create campaign). Then choose the type of ad you prefer among those listed and in any case follow the instructions you see on the display. For more information on the types of sponsored, take a look at this link. Handle like that Facebook Ads from smartphone will make you have more control of the situation.

You would like to know how create an ad on Facebook Ads from a smartphone without the app Facebook Ads? Simple: from yours personal profile, select the ☰ icon and, in the screen that opens, choose yours Facebook page .. Inside it locate the blue buttons that allow you to start a promotion directly.

For example, you can choose between Get more people to contact you o Highlight the post. Better still tap the button Advertisements, at the top, and then choose between Get started with automated ads, Highlight a post or Start with a goal. Here you will find various category di post to choose according to the purpose you want to achieve.

How to manage an ad on Facebook Ads from a PC

Your ad is active, but you have noticed that you have made some mistake or you are not entirely satisfied with its performance. Don't worry, you can monitor it, modify it or delete it at any time. So here it is how to manage an ad on Facebook Ads from a PC: access the your Facebook page, then locate the entry Listing Center on the menu Manage Page that you find on the side and click on it.

In the screen that opens you will see a Riepilogo of your active promotions, including statistics and various data that will surely help you understand the progress of the sponsorship, for example the coverage (the estimate of people who have seen the ad at least once), the number of interactions with posts and number of clicks on the link. Choose, therefore, the promotion on which you intend to intervene and select the item View results present to the right of the post itself.

On the page that opens, you can pause insertion, by pressing the appropriate button. By clicking on theicon with three dots placed in the upper left corner you can permanently stop the sponsored, using the option Delete listing.

Through the screen View results all the ad management operations can be carried out after its publication. Such as using the function Modification or also change the duration of the promotion e manage payment methods. Keep in mind that all these interventions can only be carried out after the approval of the announcement by Facebook. It can take up to 24 hours, so don't be alarmed if you don't see the status right away Attiva close to the promotion.

How to manage an ad on Facebook Ads from a smartphone

Have you published an advertisement and now you want to monitor data and statistics related to it, or modify or cancel it even when you are out and about and do not have a PC available? What you need to know, then, is how to manage an ad on Facebook Ads from a smartphone (and tablet).

Whether you are a user Android o iOS, connected to the app store of your device download the app Facebook Ads, as I explained to you earlier.

Once started, you should find inside it your active ads. Go to the post you want to edit and press the icon of three dots that you find next to the header. In the drop-down menu that opens, then choose the type of action you want to perform between Duplicate, Modify budget, Compare, Delete, or disable the lever that you find next to the option Attiva, to pause the promotion.

How Facebook Ads works

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